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Discussion: They couldn't have short-listed

in: Pink Socks; Pink Socks > 2014-10-24

Oct 24, 2014 8:49 PM # 
Oct 24, 2014 8:58 PM # 
Pink Socks:
The next step is to short-list SIXTY-FIVE semifinalists.

The top 50 vote-getters of the 849 will make it, and if somehow any of the not-quite-so-horrible ones are still out there, the city arts commission will pick another 15 to round it out.
Oct 24, 2014 10:46 PM # 
Wow... well I guess someone is really into community participation...
Oct 26, 2014 8:12 PM # 
This just about made my eyes bleed.......oi vey.
Dec 4, 2014 6:49 PM # 
Pink Socks:
They picked a new logo:

Clean, but too businessey for me. It's so boring that I didn't even notice it (good or bad) from the original list or the semi-finalist list.
Dec 5, 2014 5:11 PM # 
Yeah, looks like a corporate logo.

I would think Everett would want to highlight its unique characteristics, like being home to Boeing manufacturing. Having water on three sides sets it a little apart from most other Seattle metro area cities, too.
Dec 5, 2014 6:34 PM # 
Pink Socks:
I don't mind an aerospace omission. Yes, it is the industry of the city, but there's so much more that cities do: parks, arts, schools, etc.

City logos are ones that should be inspiring to a certain degree. You want people to live here. You want people to work here. You want people to create businesses here, entertain themselves here, etc.

I "get" this logo design. It's simple and modern. It points forward. It's got an E. It's well-designed for what it is.

But it has no soul, no personality. It looks too much like a logo that Enron would use if it were still around.
Jan 5, 2015 3:59 PM # 
Pink Socks:
Everett went for the corporate look. Covington, KY (suburb of Cincinnati) just unveiled a new brand and logo, that's pretty quirky for a municipal entity.
Jan 5, 2015 4:37 PM # 
Weird was my 1st impression. That and thinking that the hand needed -- or already had -- a rubber glove...
Jan 5, 2015 4:58 PM # 
Pink Socks:
Weird at first, but once I saw the applications and variations, I liked it. It's the exact opposite of Everett. It's engaging, it's fun, it's friendly, it's different.
Jan 5, 2015 7:45 PM # 
More controversy: shortly after the winner was announced (sorry, I'm not sure how to make a hot link) ( it was reported that the logo would not be used because it was discovered to be too close to one used by the company Envestnet. I guess they'll take another look at the submissions.
Jan 5, 2015 8:31 PM # 
Pink Socks:
Hmm. This will be interesting to see how this plays out from a copyright perspective. As a designer, I'm pretty confident that there was no intentional duplication (Envestnet's has some transparency, the angles and proportions are a little different). I think that since it's a simple rendition of an E, it wasn't that unlikely that two similar designs were done independently.

The O-USA logo that I did is just an arrow with a circle in it (pretty simple, in theory). Kinda like this one for Dunlop Tires.
Dec 11, 2015 4:09 AM # 
Pink Socks:
Anyone remember this thread?

Yeah, so Everett went through all of that trouble... spent at least $5,000, and didn't get anything. That's what you get for design contests, people.

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