in: Orienteering; General;
| # Posted 2007-07-25 04:33:43 | |
| Ratlaf: | This is interesting. It's not very heavy on the advertising side, I find it interesting, and it partially addresses the defenition of an endurance sport discussion taking place right now. |
| # Posted 2007-07-25 05:09:36 | |
| Maryann: | That actually is their new advertising campaign. I've seen at least one of those pages just this week in a magazine ad. As a slow beginning runner (not a jogger! :-)), I think it's a bit foolish of them to offend and alienate a large segment of the running-shoe-buying population.
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| # Posted 2007-07-25 05:57:50 | |
| simmo: | They are aiming at a segment of the market, so it probably won't concern them that they're offending the rest of it. If the ad campaign is high profile, then it will help to bring us some respect from the non-running community.
People who buy their shoes will be making a statement that they are definitely runners, and hate treadmills and ipods. I can't wait to get a pair! |
| # Posted 2007-07-25 06:07:31 | |
| bishop22: | Excellent! My daughter and I were horrified when we were out in San Fran a few weeks ago, and Reebok had a vast "Run Easy" ad campaign going. What's the point? I've been wearing Nike's, almost exclusively, for about 30 years (waffle trainers in the fall of '77), but the kids are trying different shoes - they'll be steering clear of Reeboks, since they want running shoes, not jogging shoes. Sure, run easy, but only in moderation!
I think PI covered the bases by pointing out that anyone can be a runner - the line is different for each person (OK, I used to be a running snob that said anything slower than 7 min pace was jogging - now I'm ecstatic when my pace can dip below that). Goes along nicely with their point that being on a treadmill is jogging (even if you're zipping along at 12mph). |
| # Posted 2007-07-25 07:53:15 | |
| Torgeir: | I'm not familiar with this particular product, but I think it is a great campaign! They are not after offending anyone; they are simply endorsing a strong consistent branding strategy: Telling the customer what you're not about is just as important as telling them what you are all about. What they're saying is that jogging is not cool -running is. If you want to be cool, you run. Only lazy people jog. Jogging was a fad in the seventies; these days we run again.
What I particularly like about these ads is that they're promoting running for the sake of running and not for the sake of loosing weight, getting fit or any of that bullshit. It is about running because we enjoy it -full stop. We run because it is a great thing to do, not to gain any health benefit. This product is therefore probably not targeted at people that prefer to sweat it out in the gym, but for people that likes to go for a run outside. It is good to se that someone promotes running simply for the sake of running. |
| # Posted 2007-07-25 07:59:10 | |
| Torgeir: | However, I'm not too impressed by the design of the shoe; they look a bit K-Mart'ish... |
| # Posted 2007-07-25 08:00:07 | |
| boyle: | I think it's a great campaign. One wonders how they will promote any other Pearl Izumi running apparel. True runners - wild runners - will only need the shoes. |
| # Posted 2007-07-25 08:28:17 | |
| jjcote: | I haven't paid much attention lately, but in the past I've always had the impression that Pearl Izumi was largely about image. This isn't necessarily any different. I've seen this approach before, it's kind of like Mad River Glen's "Ski it if you can!" slogan (or Vlad's "Orienteering — you can't handle it!").
But they do run the risk of turning some potential customers off. For example: what's wrong with recumbent bicycles? |
| # Posted 2007-07-25 08:50:04 | |
| Oxoman: | I found it amusing and to be treated with all cynicism that should be given to any advertising campaign. I expect the target market is the jogger with aspirations. I don't mind social / gym joggers wearing the same brands as I do as their contribution helps amortize the product development and costs. |
| # Posted 2007-07-25 09:22:13 | |
| Bash: | Agreed with JJ on the recumbent bike. My husband 'Bent is just preparing his recumbent for a 36-hr adventure race this weekend. He's done about 30 ARs with that bike and seven 24-hr mountain bike relays on single track. And he never jogs. |
| # Posted 2007-07-25 09:41:59 | |
| cedarcreek: | Back in the early '80s, I remember reading something like, "No matter how serious a runner you are, always tell people you're jogging. 'Running' is aggressive and in-your-face, while 'Jogging' is non-threatening and nicer."
Even then I thought they were full of crap. Does anyone still say they "jog" anymore? The only time I hear someone say they're "going out for a jog" is when they're being ironic---Something like hill intervals or mile repeats or ... I don't know. Maybe that would make a good ad campaign. "Yeah, honey, I'm just going out for a jog!" and gently close the door, then cut to some uber-workout. |
| # Posted 2007-07-25 11:09:52 | |
| jeffw: | True runners don't need trails and roads. |
| # Posted 2007-07-25 15:14:14 | |
| TheInvisibleLog: | How do you tell an easy run from a jog? By the shoe obviously. I'll make certain not to buy this brand lest I tag myself as someone who purchases shoes for the image... now if I can just sort out a little paradox in all this.. |
| # Posted 2007-07-25 17:41:08 | |
| ebuckley: | Does anyone still say they "jog" anymore?
Well, a search of my log for the phrase "easy jog round the hood" produced about 100 hits. It's all symantics. I've always had the impression that Pearl Izumi was largely about image. Have to disagree, here. I've raced on several teams that have use PI's cycling clothing and it is of very high quality. Yes, they are image concious (as is any well-run organization), but they back it up. I have no idea if this extends to their running gear. |
| # Posted 2007-07-25 18:09:16 | |
| JanetT: | I'm sorry, but I think it's a stupid ad. Most of you would call me a jogger (training at 11:30-12:00 minute miles these days; I used to be faster), but I call it running. All of it is hard, and I rarely feel as though it's something I "have" to do (ergo, I'm not a "natural" runner -- that does NOT mean I don't run).
What a way to blow off the part of the world that runs but isn't fast. They should be making fun of those who don't even get out and exercise, not the ones who ARE doing something. |
| # Posted 2007-07-25 18:31:42 | |
| Maryann: | Well, my initial point was that it WAS an ad and therefore couldn't really inform a serious discussion regarding the definition of an endurance sport, though it certainly did bring up some talking points.
JJ asks what's wrong with a recumbent bike? And that brings me to my second point. PI uses a recumbent bike and a whole list of other things to narrow down their definition of a true runner until they've managed to eliminate a large number of people who buy running shoes. By the time they are done, they are competing for a percentage of a now very small segment of the population - elite runners - and have probably only succeeded in swaying the few people who select their brand by having their egos flattered. I think PI makes the same mistake I have encountered in some of the elite athletes in orienteering and running. They fail to realize that those of us in the middle or back of the pack are every bit as determined and serious as the first-place competitor. Not everyone is going to be a top competitor. Some of us have come to running very late due to any number of reasons: prior medical issues, lack of athletic opportunities when younger, and just not being as genetically gifted, or 28 years old any more. Yet, the competitive spirit and love of the sport burns just as hot in our hearts as in those of the elite athletes. And, we spend just as much on running shoes! |
| # Posted 2007-07-25 19:52:48 | |
| kupackman: | I think I may be the only one here who wears Pearl Izumi shoes (in fact, I'm wearing them right now).
I like to orienteer wearing trail-running shoes, so I'm always on the lookout for good deals on discontinued styles. This spring, I picked up a pair of Pearl Izumi SyncroSeek shoes, not really familiar with PI other than they had a good reputation in the biking world. These shoes are not rugged enough for orienteering. The soles aren't as aggressive as my current "o' shoes" (Vasque LightSpeed), and the outer layer of mesh fabric is prone to ripping (a 40-yard shortcut through light green on a Street Scramble created a small gash). That being said, I love these shoes so much that I went and ordered a second pair, something I've never done before with any other pair of shoes. Shortcuts aside, these are the perfect Street Scramble shoes for me, as they handle 15 miles of mixed surfaces (roads, grass, and trails) in comfort. I'm a neutral runner, I have very narrow, low-volume, feet, and these shoes fit me better than any shoe I've ever worn. Also, I forgot my volleyball shoes one week, so I wore my PI's on the court, and they worked a lot better than I thought they would. Say what you want about their marketing, but I think they make great shoes. And on that topic, I don't see how Pearl Izumi's ad campaign is that much different from Gatorade's. Gatorade always shows these hard-core, extreme athletes being tested the to max. Am I one of those people? No. Far from it. Do I really need to be drinking Gatorade? Probably not. Water is probably just as good for the activities I do. But yet I drink Gatorade all the time. I think that PI's marketing might similarly affect joggers. "I'm a jogger, but do I really need these fancy running shoes? Probably not, but..." |
| # Posted 2007-07-25 20:29:34 | |
| Bash: | True. When I shopped for road running shoes this year, the sales guy brought me a pair of shoes that was "at a higher price point because they have more technology than you need for what you do". Guess which shoes I ended up buying! |
| # Posted 2007-07-25 20:32:35 | |
| Nielsen: | I have to agree with ebuckley. It is about symantics here. The focus, I believe, is much more about inclusion rather than alienating anyone. Running vs. jogging is very much an individualized perception. PI is creating an image that their shoes are for athletes not just recreational stay-fitters. This frankly has always been PIs audience. They have always created products with highly functional, quality, and with a 'cool' aesthetic(in my opinion), for the semi-serious to professional cyclists, runners. I think it's somewhat human nature for today's generation to stand up after having seen such an ad slogan and say "yea, I'm a runner, not merely jogger!". Further, I think it's a great that they basically went the exact opposite direction from Reebok's 'run easy' high performance office shoes campaign.
I've subscribed to PIs product line for 15 years, everything from wind breakers, to cycling booties. They're products from my experience are the real deal. The only negative experience I've had was with a pair of their cycling gloves where the palm pads came off within the first year(something that happens to nearly all the brands I've tried) and later I purchased a different pair of PI gloves which so far have been awesome. Single track on a recumbent bike!? Wow, I'm impressed. |
| # Posted 2007-07-25 20:43:28 | |
| Maryann: | I don't think the quality of the product is at issue here. It's purely the marketing of that product. All runners, no matter how slowly they run, need properly fitted, supportive running shoes. I've had a few painful bouts of plantar fasciitis from orienteering shoes, so I wouldn't dream of running without good shoes. Therefore, why alienate someone like me, and lose potential sales, when it's not even necessary? Gatorade and other companies who advertise by showing "extreme athletes tested to the max" are actually on the right track. The feeling of pushing yourself past a previous limit is something everyone who does any athletic activity can relate to, so using that in an ad will have wide appeal and capture the biggest possible market. Pearl Izumi, on the other hand, is losing potential customers by deliberately ridiculing people who are slow, who ride recumbent bikes, etc. They use insulting terms like half-hearted and half-assed. What's the point of that? From a business standpoint, it's poor marketing. |
| # Posted 2007-07-25 20:59:01 | |
| RLShadow: | I've heard a saying that any particular person's dividing line between running and jogging is one minute per mile slower than his or her current pace. |
| # Posted 2007-07-25 21:36:13 | |
| Nielsen: | Maryann, I disagree. As the ad implies it's not about a defined rate of speed, 7min miles, VO2max, or where in the pack you finish. It's about attitude, it's about heart. It's about loving to run, not sporting the threads.
I think if you ask any marketer whether it's better strategy to go in the direction of "Outer soles that prevent plantar fasciitis!", or an campaign that speaks to the pride and heart of an athlete, soon-to-be-athlete, or want-to-be-athlete, they will likely choose the later. I understand that, in your case, they may have missed the mark. I think, though, that the marketers sitting at the round table coming up with this concept never believed that their message would be met with all smiles. PI has been around for a relatively long time and with success. To say that it's poor business strategy or poor marketing I think is rather dismissive of their track record. |
| # Posted 2007-07-25 21:44:37 | |
| Bash: | Single track on a recumbent bike.
'Bent has a bad neck from doing dentistry, so this wasn't his first choice for mountain biking, but over time, he's come to appreciate the benefits compared to a "wedgie bike". |
| # Posted 2007-07-25 21:51:17 | |
| Nielsen: | bash: That's awesome, no dabbing that I could see! I also enjoyed the Jimmy Eat World soundtrack. |
| # Posted 2007-07-25 22:02:48 | |
| evancuster: | I think it is a very clever ad. It kept me reading it. I have never heard of PI before. However, it does reflect my feeling about running and jogging. I am well past my "glorious" period when I truly could probably be thought of as a runner, but I still think of myself as a runner, despite the fact I can only lumber around at 9:00 min miles now. Although I am probably jogging, I still like to deceive myself into thinking I am running. |
| # Posted 2007-07-25 22:31:36 | |
| Nixon: | brilliant |
| # Posted 2007-07-25 23:10:26 | |
| 'Bent: | Well, as a recumbent rider I'm feeling tempted to throw some lawn darts. Not all of us are joggers.
Ask Canadian Greg Kolodziejzyk, who holds the world record for 24 hours on a bike ( recumbent, at 647miles) and 24 hours pedaling a recumbent kayak (173km) http://www.adventuresofgreg.com/HPB/HPBmain.html Another Canadian is Sam Whittington, who holds the world human powered speed record of 130.36 km/h (81.00 mph), and the one-hour record of 86.752 km (53.917 mi), riding guess what type of bike. Ah well... |
| # Posted 2007-07-25 23:10:54 | |
| Maryann: | "Outer soles that prevent plantar fasciitis!" Nielsen, please don't put words in my mouth. I never advocated advertising in any such ridiculous manner. My point was that everyone who runs - everyone - needs good running shoes or they are risking injury. Therefore, there is a large market for Pearl Izumi shoes and the last I heard, profit-making businesses are somewhat interested in actually making sales, so why unnecessarily offend a part of the potential market?
Now, "a campaign that speaks to the pride and heart of an athlete, soon-to-be-athlete, or want-to-be-athlete" WOULD BE brilliant advertising, but that's not what we have here. Much of their ad would have given that message if they had just refrained from inserting the insulting and judgmental remarks. Before this thread, I had no particular like or dislike for Pearl Izumi, but having now slogged through the ad (only because it was posted here in the first place) a couple of times in order to be fair in my opinions, I have a more negative view of them. That's not usually the goal of intelligent marketing. Obviously the ad does appeal to a certain target market, but it could so easily have had a much more positive and wider appeal...and made more money for the company. |
| # Posted 2007-07-25 23:36:00 | |
| j-man: | I think what PI may be attempting to do is a segmentation strategy. They may have decided they can't be all things to all people but rather want to corner a portion of the market. Rather than take on Reebok or Nike, they are trying to outflank them.
Reebok and Nike might be able to market to a broad segment; PI may have realized they can't beat them on that playing field and instead are focused on a hard-core segment that would buy into a certain ethos and be more likely to load up on certain goods and a certain brand. UA may have had that going on for a while but they may have already moved beyond. They are making golf apparel for heaven's sake now! Anyway, if I were a consultant, I would give this strategy some props. |
| # Posted 2007-07-25 23:48:58 | |
| 'Bent: | Hey, I just found a really great little recumbent vid. A very amusing and well produced few minutes.
http://www.youtube.com/watch?v=1ZhozlAvGdk |
| # Posted 2007-07-26 00:03:58 | |
| Nielsen: | j-man: I totally agree. To further that I would suggest that one of their big hitting points is to appeal/notify their current following that, "hey, now we've gotten serious about our running shoes. We made these for you, try 'um out". The old "you loved our bike shoes, try our running shoes".
I think they've done a fine job of communicating to their base, and might very well pull over a solid share of other brand followers. 'Bent: great vid. Until, today I was totally ignorant about the 'coolness' of recumbent bikes. Before this I pictured that guy at the gym who reads his newspaper while on a recumbent bike. Or those guys with the big smiles rolling slowly down the roads of Martha's Vinyard on recumbents, you know the ones that have the tall poles sticking up off the back with the orange triangle flag? Ok, maybe you haven't seen them, but I have and I'm pretty sure they're 'joggers' :o) |
| # Posted 2007-07-26 00:34:55 | |
| div: | And these bikes are better ergonomically, but keeping balance is harder than on normal bike. Build couple of then in late 80s. |
| # Posted 2007-07-26 00:45:02 | |
| 'Bent: | There are plenty of "jogger" recumbent riders.The reason they're not raced by pros in serious competition is mainly because they were banned by the UCI for being too fast, after an amateur 'bent cyclist beat all the world favourites almost 100 years ago. I suspect if they were allowed in the time trial at TDF this would all change. This is a whole different discussion tho. |
| # Posted 2007-07-26 00:49:23 | |
| Maryann: | But j-man, on page 25 of this ad campaign it says that consultants are joggers....only People With Real Jobs are runners. :-) |
| # Posted 2007-07-26 01:31:45 | |
| j-man: | Probably right... I'll stick with my Keds :) |
| # Posted 2007-07-26 03:32:35 | |
| Ratlaf: | Wow! What a can of worms I've opened... Didn't think this would be such an envigorating topic. |
| # Posted 2007-07-26 09:42:42 | |
| urthbuoy: | It's a marketing campaign. And purely based on this thread, an effective one. |
| # Posted 2007-07-26 17:06:28 | |
| FB: | I didn't even know they made 'running' shoes and now I going to try a pair ;-) ... ('cause the $cdn is high and they have some good deals online ;-) ) .. I can't wait to go jogging in them |
| # Posted 2007-07-26 20:33:41 | |
| Jerritt: | I loved it. I get that it is advertising, but I thought it was fun. I didn't get that you had to be fast to be a runner, just working hard.
My favorite part was the rant about headphones. I completely agree with that section. If you have to escape from your workout, maybe you should find something else to do. |
| # Posted 2007-07-26 20:56:37 | |
| Nev-Monster: | If I remember right, Pearl Izumi was responsible for some of the most awful neon designs in late 80s/early 90s gear. They have always been a niche company with a great reputation, apart from their colours at times.
Craft and perhaps Patagonia have taken a similar elitist edge to their brands which is basically, "It's expensive, but worth it." |
| # Posted 2007-07-26 21:03:40 | |
| Maryann: | "People who buy their shoes will be making a statement that they are definitely runners, and hate treadmills and ipods. I can't wait to get a pair!"
Simmo, are you aware that Pearl Izumi is owned by Nautilus - seller of treadmills? And that Pearl Izumi itself came up with a cycling short that has an MP3 player built in? Not quite sure what wearing their shoes will say about you! |
| # Posted 2007-07-26 21:51:59 | |
| Cristina: | My favorite part was the rant about headphones. I completely agree with that section. If you have to escape from your workout, maybe you should find something else to do.
Well, that's silly. Some people have great scenery, some people have great terrain, some people have great running partners. I have great music and great news/podcasts. Not everyone is magically 100% motivated every day to go out for a tough workout. You do what it takes to enjoy it. (Or, in my case, feel extra productive.) |
| # Posted 2007-07-27 02:22:07 | |
| Suzanne: | I like the part that in their definition of a runner, running itself is a purpose. It's not just to lose weight or get exercise or go outside or get in shape for some other sport or meet some arbitrary goal. Rather, running itself is the point.
And yes, there are certainly days that "runners" are taking it easy or don't want to go out or want to enjoy some music along the way or run on a treadmill because there are kids to look after or because it's 33 degrees F and rainy outside. But, I like the idea that underneath it all there is love for the motion itself, for the feeling of really using your body to run hard and fast. I have some more related thoughts... but they were long and rambling and slightly off topic so ended up as a note in my training log. |
| # Posted 2007-07-27 03:26:59 | |
| bill_l: | I'm coming into this a little late since I've been away....
I think PI is considered high end in every market they offer product. I know that every piece of PI gear I've owned has been high quality. Among other stuff, I've got two pairs of (well used) bike shorts that are going on 12 years old. I don't know what the people riding behind me think, but the pad, seams, and material are still in great shape! If you were a 'high-end player' bringing a new running shoe to market what strategy would you use? If you go into the general market (which is thoroughly saturated), you're competing for shelf space and mindshare with at least three 500 pound gorillas and a bunch of other producers. Most of the niche, high-end stuff is found at smaller local stores rather than the big box stores. A lot of people purchase based on image, and I'd bet that a lot of shop owners bring product in based on image too. Seems like the ad campaign is targeted at the small shop owners as much as it is individual runners. Anyway, if I ever find a pair of PI running shoes, I'm going to try them on just based on my past experience with their other products... |
| # Posted 2007-07-27 05:51:25 | |
| gruver: | The marketing is impressive, wonder how that page-turning technology works. Reminds me of the general thrust for selling 4WD vehicles to city dwellers. |
| # Posted 2007-07-27 06:22:10 | |
| boyle: | Suzanne: "there are certainly days that "runners" are taking it easy or don't want to go out or want to enjoy some music along the way or run on a treadmill because there are kids to look after or because it's 33 degrees F..."
I considered taking it easy today because it was 33 degrees C. |
| # Posted 2007-07-27 12:11:44 | |
| Suzanne: | hmmm... I think I've forgotten what 33 C feels like |
| # Posted 2007-07-27 17:17:27 | |
| Cristina: | You're welcome to come to the desert to experience 43C any time! |
| # Posted 2007-07-31 21:12:49 | |
| Nielsen: | http://www.apple.com/ipod/nike/gear.html
An interesting contrast to the "runners don't do iPods" philosophy. Pretty damn cool for $29, if you're the type that listens to tunes on your runs. |
| # Posted 2007-08-01 22:08:49 | |
| bill_l: | Nike+ipod: Interesting, but seems kind of 'gimicky'.?.? Waypoint feature might be useful for a long race if it can tell you whether you are on your target pace or not. Like, you should have been at this waypoint 27 seconds ago, you need to pick up the pace by 7 seconds to meet your goal....
I wonder what that hard? piece of plastic feels like under your arch. |
| # Posted 2007-08-02 05:52:25 | |
| Nikolay: | You would need the special Nike shoes sold with the unit. They have a hole to fit the gadget. Otherwise you can just slip the transmitter piece in one of your socks. It works that way just fine. |
| # Posted 2007-08-02 09:47:40 | |
| hkleaf: | Our local running store here in Cincinnati sells an external receptacle for the little sense/transmitter. You can tie it onto your shoelaces just like a timing chip in a race. So no need to buy the specific Nike+ shoes if you don't fit in them. |
| # Posted 2007-08-03 09:28:19 | |
| Sswede: | Ok, I read the blog, flipped through the ad and wasn't overcome with an urge to run out and buy the shoes. If anything, I found it a turnoff to have to page through that whole thing (mostly because my mouse kept sticking but also because my eyes start to glaze over after reading past the 4th or 5th word in an ad). Always wondered what jogging was anyway. I heard jogging was "easy", if that's the case, I've never jogged! Interesting to note that those whom I consider to be fast runners (faster than me that is) seemed to like the ad. Those of us slower ones didn't seem too impressed. Nice blog, I found it more interesting than the ad! |
| # Posted 2007-08-03 18:48:40 | |
| Gil: | Personally I think it was cool ad. I even enjoyed technology aspect behind this ad as computer geek. Very cool! I even shared this ad with some computer savvy non-runner friends and they were impressed (and I know that paging was not as smooth as desired as Sandy but it was still cool).
I don't consider myself fast, fast runner but more like ambitious runner and tone of the ad was striking cord with me for sure. Also I admire guts to put out such controversial ad that you know will offend/turnoff groups of people. PI are not the only ones who use this type of advertising technique. For example ? typical ad for full size truck implies that it is "real man", not for whimps. Have you ever seen ad for Cadilliac targeted for checkout line clerk? Ever noticed that drivers in mini-van ads are females? You got to know your buying group and target ad to hit their sweet spot. Looks like PI achieved that. Did it offend some? Looks like it did. But would you buy PI products if they were advertised using more politically correct tone? I kind of doubt it. |
| # Posted 2007-08-03 19:25:33 | |
| bmay: | I think the tone of the advertising will also match where the advertising is occuring. I saw the PI "We are not joggers" ad in Running Times, which is a magazine designed specifically for dedicated runners. It would certainly hit a cord at letsrun.com. Who knows, maybe PI has a "We are not runners" campaign ready to come out and they'll be putting that in Jogger's World (er, Runner's World :-).
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| # Posted 2007-08-03 23:03:15 | |
| TimGood: | My ramblings on the subject.
I thought it had potential and was initially intrigued but was not impressed in the end. Building up running, and distinguishing it from jogging seems a valid marketing angle; but after saying that runners know where the run/jog point is, why ruin it with personal opinions on what runners are allowed to do. I agree with Maryann, there was no need to alienate people to get the point across. Runners like to cover ground, runners deal with meteorological conditions, runners know when they are running, ... I am there. But runners don't use treadmills, push running strollers, ride recumbent bikes, use MP3s, ... what is the point? Some do, some don't and some don't care. We can all come up with examples of hard core runners who do these things. At least they didn't say runners don't go square dancing or ride unicycles. Looks like they tried to soften the alienation with the section on runners can jog if they want to but then they messed that up as well with mixed messages. " ... when a runner jogs, they are still running. ... a jogger never runs.." So what is the real message? If someone is on a treadmill with an MP3 they are still running if they a "runner" but a "jogger" who joins some running friends for a fartlek thru the woods in a thunderstorm is still jogging. I thought the initial message was going to be that everyone has some "runner" inside "If you weren't already a runner you would never have been born" and that you should unleash the runner, preferably with PI equipment. In the end I was just confused and disappointed. A bunch of contradicting statements on running and jogging and no clear purpose. And my final thought while looking at the ad. A real runner does not have time to waste with slow page turning simulation GUIs. After admiring the coolness for a couple of pages, I wanted a button to display the text file without wasting more time. At least they assumed that runners know how to use a book and turn pages. |
| # Posted 2007-08-04 07:59:04 | |
| falstaff: | runners are SCARED |
| # Posted 2007-08-04 09:02:01 | |
| kupackman: | I am not really PI's target demographic (age-wise, yes, athletic-wise, not quite). But I wasn't insulted by the ad. And my third pair of PI shoes arrived in the mail today! |
| # Posted 2007-08-04 20:37:18 | |
| coach: | This guy is a RUNNER!
http://www.flocasts.com/flotrack/coverage.php?c=69... |
| # Posted 2007-08-05 16:54:40 | |
| Sswede: | I agree! |
| # Posted 2007-08-06 05:38:15 | |
| boyle: | He's still got it! |
| # Posted 2007-08-08 12:16:37 | |
| Schwepps: | Loved the website and too bloody right. Damn joggers. Also I own a pair of Pearl Izumi runners and they are great. |
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