So what NorAm O club needs the biggest 'refresh' logo wise?
Oh god. The question should really be, "Which clubs *don't* need a logo refresh?"
Edmonton is bad. So is this one
. But so many others aren't great. And even the "good" ones have flaws.
I kinda agree with Nev on the hipster troll of NEOC. It kinds reminds me of the St. Louis Billiken
and the Elfie logo
of the Cleveland Browns.
That said, SLU just refreshed their Billiken logo last week, and the Browns don't use Elfie anymore.
I guess the point is: NEOC could definitely use a modern logo, but I think there's some equity and history in keeping around some sort of troll mascot. Yes, it's bad, but it's more endearing than a front-view of a covered wagon or an exploding volcano with an off center Jesus star.