Did the others have to stop at Whole Foods too?
Did they have to cross a finish line or did they have to find a place to park a bike or a car? I have recently found when trying to meet friends for dinner in Cambridge that parking is nontrivial. As the runner, you should have been able to reap the advantage of merely walking through the door at Redbones.
Yes, everyone was given $5 and had to buy something. Advantage for runner. And yes, parking was involved, so cyclists had to find bike parking, and the driver had to find car parking.