If you read their FAQ
, they tried to monetise it by selling *single* words.
Now let's think about this. They break the whole world up into grid squares using an algorithm that means you don't need an internet connection - the words themselves encode the location. Their first step is then to sell short versions that may change over time, and therefore require an internet connection to make sure you have the latest version. Fucking genius.
My issues with the concept are:
* The end of my driveway, where it joins the road, has multiple addresses, and they're all (by protocol definition) very distinct from each other.
* They use multiple tenses and forms of the same word. For example, part of my driveway is at satins.lavished.reworking. satins.lavish.reworked is a valid address in far northern China. Easy mistake to make.
* My property has approximately 2200 addresses. Do I use the end of the driveway? The SW corner of the house? The far corner of the block?
* All the words are in english. If you translate it, does the destination language have distinct words for all the english ones?
It's one of those really good ideas in theory that is just completely whack in real life. Oh wait, it's a startup - that goes without saying. :)