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Discussion: Houston, we have a problem

in: BigWillyStyle; BigWillyStyle > 2016-07-26

Jul 27, 2016 2:07 PM # 
Well said. Sadly even raising problems like that can be tough in some clubs or nationally. Will and I almost got thrown out of our Edmonton AGM when we raised issues (ie why have events same night as massive trail running series when these should be the people recruited).

One thing: 10-25 is too a big age range to target. Obviously needs very different campaigns for say post-undergrad recruitment.

Also, have fun with Drew Storen.
Jul 27, 2016 4:46 PM # 
Haha, thrown out is probably a bit of an exaggeration, but it was getting a tad heated, which was weird because it was basically like they were arguing that "we tried this 20 years ago and it didn't work, so let's not try again".

"RUNNERS DON'T WANT TO THINK!" I believe were the exact words.
Jul 27, 2016 5:28 PM # 
Well, there is something to "runners don't want to think." It is part of what is attractive about the sport: just put one foot in front of the other and either zone out or hang out with friends. In fact, people pay money to run races so that they can think LESS by not having to navigate.

And look at orienteers: so many of us (at least per my experience here in Seattle) won't even consider ourselves "runners," even though we are RUNNING during races!

So expecting there to be a lot of crossover between a population that doesn't like to think and a population that won't call itself a runner, isn't super promising to me.

But I am not advocating that we stop trying to appeal to runners.

Rather, what I'm advocating is that we get more creative with our targets.

Who are people, like us, that will only run if there is a goal? Soccer players.

Or, who are people, like us, that love problem solving for recreation? Board gamers.

Or, who are people, like us, that want a sport the whole family can participate in on the same day, and love getting dirty? Cyclocrossers.

(Coincidentally, I am/have been all of those things, and am an avid orienteer.)

So while trail runners, hikers, and road runners are worthy targets– I think there are some unexplored places we could focus.

Of course, I should put my actions where my mouth is. Now that I've redesigned the Cascade website, I can start looking forward to promoting it directly to groups.
Jul 27, 2016 11:30 PM # 
Oddly enough, my brother's reaction to his intro to O was "I do this all the time in online gaming. This is really fun. We should do it more often."

Have to admit, I didn't see that analogy coming.

I wonder if Cascade's so used to the big turnout during WIOL season that perhaps some consider that the club has already been successful in that regard? There are some interesting discussions occurring throughout the O community on this topic. Can we get enough momentum to do something?

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