I personally thought it became a less interesting name once the computer company emerged. Not that it matters, of course; I never actually needed to name anybody.
(My hypothetical daughter would have been Tiorati.)
I had a hypothetical daughter for a while named Hazel, but once I was convinced she wasn't coming, we named our dog that.
It's far less interesting after a computer company than after a genus.
I don't think we had any plant or orienteering related names on our lists, unfortunately.
I did ask the dad if his son's middle name was Saccharum, and he laughed.
Frank Skorina was referred to me when he was looking for a name for his upcoming third child. He wanted to name her after something in Harriman, and I may have suggested Tiorati, but other than that, the options weren't so great: Hogencamp, Doodletown, Filefactory, etc. He finally opted for Laurel. (And as an aside, I believe Ross Smith's sister is named Kalmia.)
My grandson is named Cedar.