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Attackpoint - performance and training tools for orienteering athletes

Discussion: data

in: bbrooke; bbrooke > 2018-08-18

Aug 18, 2018 8:11 PM # 
jjcote:
That's likely the most useful bit of research in this arena that I've ever seen anyone do. I suppose it partly reflects the trend of how people get their information, but it sure does provoke some notions of how to market future events.
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Aug 19, 2018 12:40 AM # 
kissy:
That is interesting. Do you have the data from 2014? I feel that we did most marketing for that one.
Aug 19, 2018 3:56 AM # 
bbrooke:
Kris, I don't have the detailed registration data from 2014, but there are 250 unique names in the results for the two classic championship days -- far more than our 2016 & 2018 totals.

It's not as if we did zero advertising this year -- we've had Facebook posts, Attackpoint posts, and emails to USOFclubnet and our local list -- but ideally it would have been earlier and more extensive (e.g. save-the-date cards at other national events in the past year).

I read the latest issue of ONA at dinner tonight, and there's an ad for RMOF in there. But...the regular registration deadline was yesterday, and that issue just arrived a few days ago (way too late to entice anyone who didn't already know about the meet). Doug pulled together that ad -- in the midst of the other ~5,000 tasks he handles for RMOC.

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