That's likely the most useful bit of research in this arena that I've ever seen anyone do. I suppose it partly reflects the trend of how people get their information, but it sure does provoke some notions of how to market future events.
That is interesting. Do you have the data from 2014? I feel that we did most marketing for that one.
Kris, I don't have the detailed registration data from 2014, but there are 250 unique names in the results for the two classic championship days -- far more than our 2016 & 2018 totals.
It's not as if we did zero advertising this year -- we've had Facebook posts, Attackpoint posts, and emails to USOFclubnet and our local list -- but ideally it would have been earlier and more extensive (e.g. save-the-date cards at other national events in the past year).
I read the latest issue of ONA at dinner tonight, and there's an ad for RMOF in there. But...the regular registration deadline was yesterday, and that issue just arrived a few days ago (way too late to entice anyone who didn't already know about the meet). Doug pulled together that ad -- in the midst of the other ~5,000 tasks he handles for RMOC.