A Google search brings up Pieris Japonica as a possibility.
Or Chamaedaphne calyculata? I was hoping Clint would pipe in.
Yeah, Clint is the man we need here.
Most likely Pieris floribunda. It is found rather widely in the southern Appalachians and has inflorescences that are held erect, rather than pendulous like Pieris japonica, commonly known as Japanese Andromeda.
ps - same family, Ericaceae, as Mountain Laurel
Chamaedaphne is found more in northern areas typically in boggy conditions. Virginia would be about as far south as one might expect to find it and then probably at higher elevations only. Plus the foliage is different, stiffer, more akin to wintergreen etc..
Thanks, Clint! Gail thought it was some sort of andromeda. Her sister-in-law is a master gardener but not familiar with this guy.
And AttackPoint once again amazes. :-)
I think this one is commonly called Mountain Andromeda. At least in some parts. You can buy horticultural clones of this in better nurseries and garden centers, but it is far more common just to find the pendulous Japanese one.http://hort.uconn.edu/detail.php?pid=317
I love Clint! (Platonically, of course! )