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Discussion: O-clubs and Instagram

in: Orienteering; News

Oct 17, 2020 8:34 PM # 
azimut:
Recently our club finally opened Instagram account, but we don't have yet many followers. Do you have any recommendations and suggestions based on your experience how to promote club activities and orienteering and increase amount of followers, which also may trigger growth of club membership? Do paid targeted ads work?
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Oct 18, 2020 3:02 AM # 
TrishTash:
Make orienteering memes
Oct 18, 2020 11:18 AM # 
tRicky:
There are too many apps out there that basically do the same thing, hence why I can never find the info I need.
Oct 18, 2020 6:49 PM # 
Nixon:
Is your club DVOA?
Oct 18, 2020 10:19 PM # 
azimut:
@Nixon, yes I'm from DVOA
Our Instagram page
https://www.instagram.com/p/CGDFd03lyLU/?igshid=55...
Oct 18, 2020 11:04 PM # 
hughmac⁴:
Or more simply:

https://instagram.com/mydvoa
Oct 19, 2020 1:25 AM # 
ledusledus:
I think you should also do MySpace and tick tick tok
Oct 19, 2020 1:43 AM # 
azimut:
@hughmac⁴ thank you!
Oct 19, 2020 1:46 AM # 
azimut:
@ledusledus for TikTok needs more videos(( may be next year thanks
Oct 19, 2020 1:46 AM # 
azimut:
@TrishTash thanks
Oct 19, 2020 10:48 AM # 
Nixon:
You should go and delete your old account, because when you search for DVOA that's what comes up.

To increase followers, go and follow a whole bunch of American orienteers. You only follow 20 people at the moment, so you're not going to really be coming up on anyone's "recommended" lists. Go an follow all the other American orienteering clubs as well. And then any similar groups in your area, e.g. maybe you have some relationships with a scouting group, or nature/reserve park, or things like that.

The posts you've made are actually quite good, nice photos. When you post, there needs to be a purpose. A dragonfly landing on someone's hand is not really relevant for a club page, especially when that seemingly happened at some orienteering event. I'd rather see a map of the Billygoat than some nature. It's nice, just not relevant. Talking of maps, you have some nice photos after events, perhaps making it a multi-image post and having some map excerpts would add some interest for orienteers.

Overall, I'd say the posts are good, you just need to start following a whole bunch more people to get followed back. Most people will add pages that come up on their recommended lists.
Oct 19, 2020 2:41 PM # 
azimut:
@Nixon thank you for advice!
Oct 20, 2020 11:36 PM # 
GuyO:
What's the harm in including a dragonfly pic?

(I know nada about Instagram)
Oct 21, 2020 1:27 PM # 
Nixon:
Let me fire that one back at you with: What's the benefit of including a dragonfly pic?

Definitely no harm, as I said, it's a nice photo. It's just not relevant, and actually it seems like it was taken at the Billy Goat event, so would have made sense to include some stuff about the event alongside it.

Posts will generally fall into three broad categoris: promotion, celebration, engagement.

Promotion and celebration are quite straightforward. Tell us all about your events and activities that are coming up, and then tell us about them afterwards. Engagement is the interesting one. If there is nothing going on for quite some time, it's good to have some posts in the back-pocket to pull out to keep our followers entertained. Maybe coaching tips, or poll type questions.
Oct 21, 2020 2:22 PM # 
sherpes:
shameless self-promotion: Raccoongaine
Oct 21, 2020 7:06 PM # 
ErikEddy:
I just deleted the old one.
Oct 21, 2020 8:02 PM # 
azimut:
@ErikEddy great
Oct 21, 2020 11:21 PM # 
robplow:
. If there is nothing going on for quite some time, it's good to have some posts in the back-pocket to pull out to keep our followers entertained. Maybe coaching tips, or poll type questions.

. . . or a dragonfly pic
Oct 22, 2020 10:36 AM # 
Nixon:
Oct 22, 2020 12:22 PM # 
robplow:
how dare you roll your eyes at me
Oct 22, 2020 3:55 PM # 
Nixon:
You should jot my name down in this little black book
Oct 24, 2020 9:41 AM # 
Thompass:
You've been done there

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