So - I've taken on the mantle of PR for the ROC... I'd be interested in comments on the following press release I plan for local media. I'm fighting to:
- keep it short
- include all relevant info
- keep the language simple
- make it exciting enough to get coverage
And yes, others are welcome to borrow this as a template if you like it;-)
ROCHESTER ORIENTEERING CLUB HOSTS ANNUAL ICEBREAKER AT WEBSTER PARK
Rochester, N.Y., April 25, 2010: The Rochester Orienteering Club will host the first of the season’s orienteering meets on Sunday, April 25th, 2010. Participants will be given maps of the park with key locations noted. They must “punch in” at each of those locations in turn, and race to the finish. Separate courses will challenge participants of different age groups with ribbons for winners in categories of M/F 12-, 14-, 16-, 20-, Open, 45/35+, and 65/55+.
This event also counts as the first in the club’s Championship Series. Points from this and five additional races held throughout the year will determine a Club Series Champion (in the same categories) in October. The best four results over the six races will count, allowing for participants to miss an event or improve upon an earlier result.
The event begins at 12 noon, and with staggered-starts, all competitors must punch in at the starter’s table by 2:00 pm. Competitors will have no more than 2 hours to complete their course. Approximate distances and time for completion of this event:
• White, 1.5km, 30min, M/F 12-;
• Yellow, 2.5km, 40min, M/F 14-;
• Orange, 3.5km, 50min, M/F 16-;
• Brown, 3.5km, 50min, M65+/F55+;
• Green 4.5km, 50min, M/F 20-/M45+/F35+;
• Red, 6.5km, 60min, Open.
Any competitor can participate on any course, but series participation must be within an appropriate class. Beginner instruction leading to a White course will be available (but please plan to arrive early). Groups and families welcome. Cost: $6 per entry (groups count as 1 entry).
Recommended dress: Appropriate for walking, running, or off-trail movement within your capabilities. As an early season event, the park is definitely going to be wet and muddy in places. Runners should expect to have plenty to clean after the race, walkers may be able to pick their way around the worst. Long sleeves and nylon sweat pants can provide protection if you plan to leave the trail. A compass would be helpful, and the club has some to loan if needed.
About the Rochester Orienteering Club:
The Rochester Orienteering Club is a not for profit that organizes orienteering events in the Greater Rochester, N.Y., Region. It holds two events per month during the spring, summer, and fall, and organizes several ski-orienteering events each winter. For more information:
http://roc.us.orienteering.org