finished listening to Freakonomics Episode 364 about the hidden side of sports. really interesting to hear how UFC built from a small no-name non-sport to a relatively large business. it reminded me of what AR is trying to do. one of the things UFC did/does is built their own TV production crew, and it sells the produced show to ESPN and other outlets, while also selling Pay-Per-View content. that seems the be the largest revenue-generator for the organization. this is different than NFL/etc. who sell the rights to their games to major networks and the major networks foot the bill for filming/broadcasting.
so thinking of how that would apply to AR, it's like ARWS or USARA or whomever would have to hire TV producers (which ARWS sort of did at WC in Reunion) and then sell that produced content to TV (or streaming, more likely). it's exactly the same model that Expedition Alaska took with the UoC Master Class - we paid $3 (with coupon) to watch that show (and it was well worth it!!).
how much does UFC charge for their Pay Per View?? $65 per show!!
also interesting was the UFC fighers are employed/paid by UFC. so it would be like ARWS or USARA or whomever pays teams to participate in the races. outside team sponsorship is presumably allowed and encouraged to supplement these "salaries".http://freakonomics.com/podcast/sports-5/