Discussion: logos
in: drewi; drewi > 2010-03-04
Mar 4, 2010 6:37 PM
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Oh I like them a TON!!!! The top and bottom ones especially. The middle one feels a bit empty without anything in the compass/O. I think right now I would vote top one, but it would be a hard call between top and bottom if the control in the bottom was just made from cutting the O in half.
nice ideas Drew!
nice ideas Drew!
Mar 4, 2010 7:08 PM
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Since I spent all of the time critiquing the official ones, I'll critique these as well. And keep in mind that these are still mainly critiques of the original ones, as Drew just did some basic cut and paste.
Drew's Alternate #1: The font is still uninspired and dated (not Drew's fault). And the compass is still navy blue. To people that don't know what orienteering is, I think this comes across as overtly nautical. I suggested to Glen that they should use green instead of blue. It doesn't fit in with the USA theme, but it gives a more environmental, woodsy appeal, as opposed to the ocean.
Drew's Alternate #2: There's not enough here to make it visually interesting. Also, in a repeat of what I said to Glen... you have the O of orienteering represented by the circle in gray, but the rest of the word in green. For those unfamiliar with orienteering, they won't associate the gray circle to go with the green text. You'd get some responses of "what is rienteering?"
Drew's Alternate #3: Same comments as #2. Also, I don't like the control flag as the primary logo of orienteering. To those of us in the sport, we know what that symbol means, but to those outside the sport, they don't get it.
(As an aside, I think it's unfortunate that so many club logos use the control symbol. I get it, since it's easy to draw and everything, but it doesn't convey any essence of orienteering. Using a compass conveys a sense of direction, a sense of navigation, and a sense of movement. I think it's more appropriate than a control, which even to those of us in the know, is a sense of a destination. It's static. The use of the control flag is a decent inward logo for orienteering, similar to the "diver down" flag that you'll see as bumper stickers for SCUBA enthusiasts. If you don't know what that symbol means, you have no idea that it is associated with SCUBA.)
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COC VP is going nutso over this logo thing, as am I. I'm frustrated at the quality of designs that came out of using an outside professional, and COC VP is frustrated with the complete lack of transparency that went along with this rebranding. USOF is serving all of the member clubs, and it's the member clubs that are the front lines for US orienteering. I think we should have a say in any re-imaging attempt, instead of "here are 3 logos that we got and that we kinda like because we don't know any better. and we're not going take your input on them, except for your vote."
COC VP also came up with a genius design concept, that I will be attempting to professionalize.... It may not amount to much, but if we do it well-enough, it may convince the USOF BOD that there are talented folks who "get it" outside of them and the mediocre graphic designer they used.
/rant
Drew's Alternate #1: The font is still uninspired and dated (not Drew's fault). And the compass is still navy blue. To people that don't know what orienteering is, I think this comes across as overtly nautical. I suggested to Glen that they should use green instead of blue. It doesn't fit in with the USA theme, but it gives a more environmental, woodsy appeal, as opposed to the ocean.
Drew's Alternate #2: There's not enough here to make it visually interesting. Also, in a repeat of what I said to Glen... you have the O of orienteering represented by the circle in gray, but the rest of the word in green. For those unfamiliar with orienteering, they won't associate the gray circle to go with the green text. You'd get some responses of "what is rienteering?"
Drew's Alternate #3: Same comments as #2. Also, I don't like the control flag as the primary logo of orienteering. To those of us in the sport, we know what that symbol means, but to those outside the sport, they don't get it.
(As an aside, I think it's unfortunate that so many club logos use the control symbol. I get it, since it's easy to draw and everything, but it doesn't convey any essence of orienteering. Using a compass conveys a sense of direction, a sense of navigation, and a sense of movement. I think it's more appropriate than a control, which even to those of us in the know, is a sense of a destination. It's static. The use of the control flag is a decent inward logo for orienteering, similar to the "diver down" flag that you'll see as bumper stickers for SCUBA enthusiasts. If you don't know what that symbol means, you have no idea that it is associated with SCUBA.)
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COC VP is going nutso over this logo thing, as am I. I'm frustrated at the quality of designs that came out of using an outside professional, and COC VP is frustrated with the complete lack of transparency that went along with this rebranding. USOF is serving all of the member clubs, and it's the member clubs that are the front lines for US orienteering. I think we should have a say in any re-imaging attempt, instead of "here are 3 logos that we got and that we kinda like because we don't know any better. and we're not going take your input on them, except for your vote."
COC VP also came up with a genius design concept, that I will be attempting to professionalize.... It may not amount to much, but if we do it well-enough, it may convince the USOF BOD that there are talented folks who "get it" outside of them and the mediocre graphic designer they used.
/rant
Mar 5, 2010 10:28 PM
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Patrick, I'm very excited to see what you and the COC VP have come up with. It sounds like you're really busy with other projects, so I appreciate that you have taken the time to provide such detailed, rational feedack.
Mar 6, 2010 3:16 AM
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the only problem with these is picking which one I like the best...well done!
Mar 6, 2010 11:07 AM
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I would suggest making the O on the bottom one green so that you notice it's part of the word orienteering. would like that one the best then.
This discussion thread is closed.