Take a look at IOF webpage.
It looks that they make agreement with the first IOF official partner. I read some years ago that IOF make agreement with one sport agency but it didn’t work. Big applause for whoever is responsible now for this action.
What is strange to me is that IOF still don't have any official marketing or similar commission. From the int. sport organization aiming to bring more sponsorship money into the sport (and Orienteering onto Olympics) I would expect that they have one group which work hard only on this field.
Marketing and PR strategy with daily tasks should be even more visible in IOF work. Last year they have been quite innovative compare to last decade. I hope that they will stay in this direction. Sometimes I have had feeling that IOF is run mostly by group of people with “only“technical background and with little knowledge about media, finance and marketing.
Congratulations!
Yes so where is this official partner announcement? I can't seem to see it...
It is just logo on the webpage for now.
Presentation from the company webpage.
Kemira is a global two billion euro chemicals company that is focused on serving customers in water-intensive industries.The company offers water quality and quantity management that improves customers’ energy, water, and raw material efficiency. Kemira’s goal is to be a leading water chemistry company.
didn't know that partnership, sounds good. kemira is originally an old finnish company, initially state owned, nowadays internationalised and listed on the stock markets. amongst the 20 biggest companies in finland.
They actually have a production facility in Ottawa? Who knew?
The partnership has been brokered by the finnish council member, great job!
On a completely different note, I noticed that the UN has decleared 2011 the
International Year of Forests. It's sad that the IOF hasn't taken up the challenge to promote itself and teh sport in this context.
Here in Slovenia we have photo contest. It is in Slovenian language only but also foreign photographers can participate from all over the world (only photos from Slovenia).
International Photo Contest
INTERNATIONAL YEAR OF FORESTS 2011
Closing date: 21.04.2011
http://www.fotodrustvo-grca.si/PDF/Razpis%20in%20p...
A side-note to Kemira, the bronze-medalist at the long distance in trondheim Emma Claesson works at Kemira. So they have a clear connection to orienteering at least..
Kemira has agreed on selling its shares in paints firm
Tikkurila worth over 100 million euros.