Thanks for starting this discussion thread, jleblanc. Very timely!
The OUSA board has an approved and budgeted plan for linking Facebook promotion at the national & local levels. It would allow every participating club to benefit from FB activity in other clubs, and to nationally showcase the activity across the country--geographically, we are so spread out that one club's slow season is another club's peak season. Nationally, this makes us always-on.
The plan is in the OUSA Library at: https://drive.google.com/open?id=1Ile7XW9JNm5PW0W-...
. Right now, we're looking for two small test groups of 3-4 participating clubs---those with a thriving FB presence who are looking to share that wider, and those with FB challenges who are looking for guidance and assistance. And yes, it includes FB ad dollars for top-performing posts. Interested? Contact me here or at firstname.lastname@example.org.
A final word about goals of FB vs. Attackpoint. They are different.
FB is our face to the outside world, where we introduce an active sport that may be of interest to runners, joggers, hikers, adventure lovers, etc.. Discussions are about what the sport is, overcoming fears of the unknown and getting lost, and generally welcoming newcomers into a warm community.
Attackpoint is our face to each other, where we communicate and solve problems among folks who already know what orienteering is. Discussions range from highly motivational appreciation about what just went really well at an excellent event to emotionally charged posts and debates about what desperately needs to be fixed and the consequences of inaction.
Ultimately, expanding FB is not about replacement, but about a welcoming outside presence that can help our sport grow. Thoughts?